Iowa State University
College of Human Sciences


Research Institute for Studies in Education

Evaluation of the Iowa Department of Elder Affairs’ Public Announcement Campaign

 
Last year, the Department of Elder Affairs launched a website— www.LifeLongLinks.org to provide information and referral services for Iowans. Since June 2007, a paid advertisement campaign promoting the website has been rolled out across the state. Sponsored by the Iowa Department of Elder Affairs, RISE is evaluating the campaign’s impacts on the general Iowa public by facilitating five focus groups and analyzing web-statistics.
 

 
 
URLs
Life Long Links