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Arlene de la Mora

Research Scientist

E005B Lagomarcino


Curriculum Vitae (pdf)


Ph.D. Psychology, Iowa State University, 2004
M.S. Psychology, Iowa State University, 1998

Current Projects

Education for Women in Agriculture
Microsoft Settlement Project

Research Interests

I have two research interests. The first is examining the impact of school interventions aimed at increasing student achievement in Literacy and Mathematics and the second centers on health promotion and well-being. I have expertise in research design, quantitative measurement, and program evaluation.


Since joining the Research Institute for Studies in Education (RISE) in 2012, my role as a research scientist has evolved from serving as a lead evaluator on projects to also working with School of Education faculty and staff to support, facilitate, and enhance internal and external research efforts and activities. This includes assistance with pre-award grant proposal planning and preparation and post-award program management as needed.

Iowa Infant Feeding Attitude Scale (IIFAS). The Iowa Infant Feeding Attitude Scale (IIFAS; de la Mora, Russell, Dungy, Losch, & Dusdieker, 1999) can be utilized to measure maternal attitudes toward infant feeding methods (e.g., breast-feeding, formula-feeding). The scale was designed to cover various dimensions of infant feeding. For example, questions were written concerning the costs of infant feeding (e.g., "Formula feeding is more expensive than breast-feeding"), nutrition (e.g., "Breast milk is the ideal food for babies"), convenience (e.g., "Breast-feeding interferes with a couple's sexual relationship"), and infant bonding (e.g., "Breast-feeding increases mother-infant bonding"). Respondents are asked to indicate the extent to which they agree with each statement, on a five-point Likert scale ranging from "strongly disagree" to "strongly agree." The scale consists of 17 items, with items worded so that approximately half of the questions are favorable toward breast-feeding and the remaining questions favorable toward formula-feeding. These scores are then computed so that a high score reflects a preference for breast-feeding.

A copy of the IIFAS along with our paper describing the psychometric properties of the measure can be obtained by sending an e-mail message to We do request that if you use the measure in your research, you send us a summary of your findings once you have completed your work.

de la Mora, A., Russell, D. W., Dungy, C. I., Losch, M., & Dusdieker, L. (1999). The Iowa Infant Feeding Attitude Scale: Analysis of reliability and validity. Journal of Applied Social Psychology 29(11), 2362-2380.

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